I choose this ad
It contains two propaganda techniques, they are: glittering generalities with the use of the vague slogan "Nothing else is a Pepsi." The second technique is a famous figure endorsing the product, I would say it is a beautiful people technique, but Casper is a cartoon ghost. However, the concept is the same.
Both of these techniques are so illogical, but apparently they work.
ReplyDeleteLoveeeee casper. I enjoyed this commercial clip very much!
ReplyDelete